Established in 1986 as a distribution company for all Sido Muncul products, currently PT Muncul Mekar has a distribution network spread throughout Indonesia consisting of 109 Sub-representatives and Distributors, 8 Sub-distributors, several branches, and Sub-representatives in provincial cities, districts, and sub-districts, from Sabang to Merauke.
PT Muncul Mekar (MM) is a distribution company for all Sido Muncul products through a distribution network that has spread throughout Indonesia.
MM was established in 1986 under the leadership of Mr. Jonatha Sofjan Hidajat. At the beginning of its business activities, MM had an office in an ordinary house at Jalan Mlaten Trenggulun No. 102 Semarang. At that time, MM was only supported by dozens of employees and equipped with 3 units of cars for out-of-town sales/marketing and 5 units of motorcycles for in-town marketing. MM’s distribution area covers the whole regions in the Java Island.
To expand market coverage, MM opened four representative offices in Jakarta, Bandung, Semarang and Surabaya to handle marketing in four areas, namely: (a) the Greater Jakarta area, Sumatra, and Pontianak, (b) West Java covering West Java province, (c) Central Java, covering Central Java province, and (d) East Java, covering East Java province, as well as Central and Eastern parts of Indonesia.
Along with the development of distribution system and information technology, MM carried out various organizational reforms, including increasing HR competence through trainings including motivation for salesmen and marketing personnel. By applying information technology, sales and marketing data reporting systems can reach remote cities and subdistricts more easily and quickly. This supports the availability of products in each region and helps faster decision making to support the Company’s growth.
Now MM distribution coverage has reached provincial cities, districts, and even sub-districts from Sabang to Merauke to handle each region’s progress and customers.