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Press Release
21 Nov 2023
Semarang is a city steeped in diverse culture and rich historical significance. The city’s culture is a blend of Javanese, Chinese, Arab, and Dutch influences, making it a unique destination to explore.
With its cultural tapestry and architectural heritage, Semarang has emerged as a well-known travel destination.
Adding to Semarang’s allure is its production of coffee with exquisite and satisfying flavour.
Recognizing the rapid rise of coffee culture in Indonesia, Sido Muncul has seized this opportunity by venturing into a new partnership with Tentrem Semarang Hotel. This collaboration resulted in a premium five-star coffee experience that embodies the essence of Semarang's rich aroma and flavours.
Sido Muncul launched the “Tentrem White Coffee 3 in 1 Powdered Drink” at the Tentrem Semarang Hotel on Tuesday, 21 November 2023.
Produced from carefully selected coffee beans, the Tentrem White Coffee promises Semarang’s signature taste.
The rich and premium taste is available in 35g packs.
Sido Muncul Director Irwan Hidayat expressed his enthusiasm for Sido Muncul’s new venture in expanding into the food and beverage business.
Sido Muncul started out by making jamu products before expanding beyond jamu. Now, we are entering the food supplements and health beverage segment with our premium Tentrem White Coffee.
Sido Muncul currently has coffee products such as Kopi Jahe Sido Muncul, Kopi Jahe RG (Rendah Gula) Sido Muncul, and Kuku Bima Kopi Ginseng. Sido Muncul hopes the Tentrem White Coffee can capture the public’s heart.
Sido Muncul will remain dedicated to developing herbal products that help strengthen the immune system and treat fever, colds, and soreness. (PR-SM/21/11/23)